BY FRANCISCA / FASHION STYLING
STREET WEST
A sportswear styling project exploring cinematic movement, youth culture, and quiet urban confidence.
SCROLL THROUGH THE PROJECT ↓CONCEPT / PROCESS / VISUAL DIRECTION
Clothing, atmosphere and movement become a single visual narrative. The project develops a sportswear vocabulary through styling boards, a warm urban palette and campaign compositions.
STREET WEST / 01VISUAL RESEARCH
STREET WEST / 02STYLING / PALETTE & TEXTURE
STREET WEST / 03FINAL VISUAL CONCEPT
