BY FRANCISCA / SPATIAL ART DIRECTION
LOEWE
Inspired by sculptural fluidity and tactile excess, the installation transforms ribbon-like forms into a theatrical luxury environment that explores movement, materiality, and sensory storytelling.
SCROLL THROUGH THE PROJECT ↓CONCEPT / PROCESS / VISUAL DIRECTION
A conceptual luxury installation inspired by sculptural materiality. The project moves from material references and palette to a spatial proposal, using suspended forms, warm metallic surfaces and flowing ribbons.
LOEWE / 01VISUAL RESEARCH
LOEWE / 02STYLING / PALETTE & TEXTURE
LOEWE / 03FINAL VISUAL CONCEPT
